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Mighty Fine Insights
Check out our news and design insights to stay up-to-date and on top of the game. Learn about all the latest in branding, design, and digital advertising.
Should your company conduct a SWOT analysis?
(SPOILERS: Yes. Yes, it should). Much has been written in the corporate world about the importance of a SWOT analysis. The term itself seems to have taken on a vaguely intimidating quality due to this onslaught of content. The problem is, many of these SWOT-focused...
6 Keys Steps to Starting The Branding Process
The branding process is much more than just cranking out a logo and pasting it on everything. That’s why, for many, there’s a lot of confusion about what your brand is and what it means. And there's even more confusion about where to even begin your branding process...
Graphic Design for Business: How Powerful Design Impacts Brands
Graphic Design is everywhere — but what impact does it make on your brand, and how important is it for business? It's no secret that professional graphic design for business is essential to your brand. It’s starting to become the case where a company that does not...
Copywriting 101: How Good Copy Benefits Your Brand
“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” The late Howard Gossage, a Mad Men-era iconoclast renowned in certain corners of the advertising industry as “The Socrates of San Francisco,” once shared this pearl of wisdom over 50 years ago...
Essentials For A Great Google Ads Campaign
SEO is a great way to move up on Google, but there’s one surefire way to get to the top of a desired Google search page. Google Ads allows your business to be placed at the top of the desired search term through paid advertising. Google Ads, previously known as...
Landing Pages 101: What You Need To Know To Increase Conversion Rates
For newcomers to digital marketing, Landing Pages can be confusing. Especially if you’re just starting to learn about digital advertising. You might have a few questions, like “What does a landing page do?”, “Why do I need one?” or “How do they differ from a...
10 Step Guide To The Ultimate Motion Graphics Process
The motion graphics process has a lot of moving parts to it. It takes capable project management and a team of many to get the job done right. But if you’re looking to get a motion graphic produced — it doesn't have to be a headache! Of course, if you’ve...
6 Reasons To Build A New Website Instead of Redesigning Your Current Site
Have you asked yourself this — should I redesign my existing website or rebuild my website from scratch? Whether you’re a new business looking to get your first website built, or an established brand looking for a website redesign, building out a new website is an...
Good Web Design Will Increase Business Sales Through Conversions
Design has a direct impact on sales You’ve heard it before — first impressions are crucial when customers visit your site for the first time. You wouldn’t be impressed by walking into a store that looks run-down, right? Presentation matters, no matter whether it’s in...
A Creative Agency Will Get You Noticed and the Benefits Don’t Stop There
First, what is a creative agency? I like to think of a creative agency as a Swiss army knife for all of your branding, advertising, and marketing needs. Some firms have specialties. But essentially, most professional creative agencies provide the core essentials...
Good Design is Invisible: Understanding Design’s Impact
Thoughtful design is necessary for a business to grow to the next level. “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we...
WordPress Websites Demystified: Templates VS Builders
The WordPress Website Process Explained Whether you’re a designer, developer, business owner, or just someone who’s interested in owning a website — you’ve definitely heard about WordPress websites. With good reason, because every one out of three websites in the...
Why Our Customers Think We’re “Mighty Fine”
Do you remember the Budweiser commercial from the 2017 Super Bowl? Probably not, even though it was voted among the best commercials that year. You do probably remember another one from that year, where Kylie Jenner solved a protest by giving a police officer a Pepsi....
User Experience is the Key to Delighting Your Customers
User experience is all about reducing friction for the end-user In case you don’t know what User Experience is, it’s the sum of everything that makes up your customer’s interactions with your business on the internet. Designing successful user experiences means...
Internal Linking Is Crucial for SEO and User Experience
It’s no secret — internal linking brings SEO value and better user experience. You may have heard that internal linking will boost your SEO and get you a better ranking on Google. But how? Let’s start at the top. You might already know, but a refresher never...
Design Systems are Necessary for Your Website to Grow Efficiently
Design systems ensure that your website remains future-proof You might have heard about design systems before, said another way. Pattern libraries, modular design, component design, atomic design, design language, user interface libraries… the list of nuanced terms...
Native Advertising — Is it the Real Deal, or Not?
So, what exactly are the big takeaways on Native Advertising? Needless to say, the digital marketing space is starting to expand and become more capable than ever before. Maybe you started hearing a lot of new marketing jargon such as “programmatic”, “native”,...
7 Tips to Consider Before Hiring a Google Partner
Stay on top of the game by knowing what your marketers do Not all marketers are the same and knowing who the right partner for you can be a tough choice to make. Unfortunately, having the wrong one may result in a chain reaction of bad outcomes for your business. This...
Why Quality Assets Are Crucial To Your Brand
A chain is only as strong as its weakest link The same is true when it comes to your brand. This applies to any form of content you put out—from your photography and video content to all of your graphics. Your visual assets are the metaphorical “links” of your...
The Benefits of Motion Graphics
Must-have Marketing Magic in Motion So, what are the benefits of motion graphics? Let’s start off with what it is first. Motion graphics are the marriage of graphic design, animation, sound — and is also one of the most powerful marketing tools on the web. They tell a...
Your Logo: The Branding & Identity Process
How is brand defined? The scope of branding and identity is enormous. With applications ranging from your logo, to animated motion graphics, or even billboards at baseball stadiums. The root of all of this stems from consistency in...
6 Tips To Make Your Website Faster on WordPress
Speed is crucial for the web We all know having a well-designed website is incredibly valuable for a business. That said, it's simply not enough for it to just look good — it needs to run well, too. Nowadays, with high-speed internet connections, people are much more...
Website Speed Is Important for Keeping People On Site Longer
The Need for Website Speed Website speed is everything in today’s digital landscape. We live in a time where we have everything the web has to offer at our fingertips. Not to mention, we have it in abundance. When Mighty Fine was just starting out, this was something...
Brand Identity is All About Consistency in Design
Consistency is Key No successful brand thrives without the use of consistency in design. Design consistency is one of the main pillars of recognition for brand identity. From visual design to user experience, consistency as a best practice is no big secret. However,...
Understanding the Value of Good Web Design
You have a few milliseconds to make the right impression. There’s only one chance to make the right first impression. Whether dressing sharp for a job interview or meeting your significant other’s parents for the first time. Getting off on the right foot from...
Why HTTPS Matters For Your Website
This article has been updated last February 13, 2020. Paving the way for a safer internet. HTTP vs. HTTPS — what’s the difference, and are you secure? While browsing the web, you may have noticed some sites being listed as “Not Secure” recently. This is the...
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