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Mighty Fine Articles

Check out our news and design insights to stay up-to-date and on top of the game. Learn about all the latest in branding, design, and digital advertising.

Effective Digital Marketing 101: Essentials You Need to Know

Effective Digital Marketing 101: Essentials You Need to Know

Are you trying to get your brand noticed in the digital marketplace so that you can acquire new leads, boost sales, build your customer base, and grow your business? If so, you need a winning digital marketing strategy to increase your online visibility.  But...

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Graphic Designers: The Ultimate Brand Heroes

Graphic Designers: The Ultimate Brand Heroes

Like superheroes serving for good, graphic designers exist to support and champion the brands they design for. Graphic design has never been more relevant than it is today. With every digital advertising channel constantly evolving and the space becoming ever more...

What to Know About Content Marketing in 2023

What to Know About Content Marketing in 2023

In 1996, journalist John Oppedahl coined the term “content marketing,” but the idea of using content as a way to attract and connect with customers has been around for far longer. Prior to the advent of the personal computer, brands would publish newsletters, guides,...

Is Google Discovery a Good Fit for Your Business?

Is Google Discovery a Good Fit for Your Business?

Google Discovery is a tool that allows businesses to create and manage effective ad campaigns. It offers a variety of benefits, including the ability to track results and customize ads. Additionally, you can use Discovery to target specific audiences and geographical...

The Website Design Process: 6 Steps To Get It Done Right

The Website Design Process: 6 Steps To Get It Done Right

With the rise of new technologies and tools on the web, it’s easy to oversimplify the website design process. Fortunately, it doesn’t have to be overly complicated, either! We’ve said it before… and we’ll keep saying it ‘til we’re blue in the face! The value your...

Should I Use WordPress For My Business Website?

Should I Use WordPress For My Business Website?

WordPress is an excellent CMS for most types of business. There are many choices for building a website and what content management system or CMS you should use. It can be confusing because there are many options such as Joomla, Drupal, Webflow, and do-it-yourself...

Using Social Media For Your Business

Using Social Media For Your Business

Whether you like it or not, social media is here to stay. Facebook usage may diminish. Twitter may evolve. A new social media platform may come along. But regardless of changes within the landscape of social media, social media is as big a part of our lives as the...

Should your company conduct a SWOT analysis?

Should your company conduct a SWOT analysis?

(SPOILERS: Yes. Yes, it should). Much has been written in the corporate world about the importance of a SWOT analysis. The term itself seems to have taken on a vaguely intimidating quality due to this onslaught of content.  The problem is, many of these...

6 Keys Steps to Starting The Branding Process

6 Keys Steps to Starting The Branding Process

The branding process is much more than just cranking out a logo and pasting it on everything. That’s why, for many, there’s a lot of confusion about what your brand is and what it means. And there's even more confusion about where to begin your branding journey. ...

Graphic Design for Business: How Powerful Design Impacts Brands

Graphic Design for Business: How Powerful Design Impacts Brands

Graphic Design is everywhere — but what impact does it make on your brand, and how important is it for business? It's no secret that professional graphic design for business is essential to your brand. It’s starting to become the case where a company that does not...

Copywriting 101: How Good Copy Benefits Your Brand

Copywriting 101: How Good Copy Benefits Your Brand

“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” The late Howard Gossage, a Mad Men-era iconoclast renowned in certain corners of the advertising industry as “The Socrates of San Francisco,” once shared this pearl of wisdom over 50 years ago...

Essentials For A Great Google Ads Campaign

Essentials For A Great Google Ads Campaign

SEO is a great way to move up on Google, but there’s one surefire way to get to the top of a desired Google search page. Google Ads allows your business to be placed at the top of the desired search term through paid advertising. Google Ads, previously known as...

10 Step Guide To The Ultimate Motion Graphics Process

10 Step Guide To The Ultimate Motion Graphics Process

The motion graphics process has a lot of moving parts to it.  It takes capable project management and a team of many to get the job done right. But if you’re looking to get a motion graphic produced — it doesn't have to be a headache!  Of course, if you’ve...

Good Design is Invisible: Understanding Design’s Impact

Good Design is Invisible: Understanding Design’s Impact

Thoughtful design is necessary for a business to grow to the next level. “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we...

WordPress Websites Demystified: Templates VS Builders

WordPress Websites Demystified: Templates VS Builders

The WordPress Website Process Explained Whether you’re a designer, developer, business owner, or just someone who’s interested in owning a website — you’ve definitely heard about WordPress websites. With good reason, because every one out of three websites in the...

Why Our Customers Think We’re “Mighty Fine”

Why Our Customers Think We’re “Mighty Fine”

Do you remember the Budweiser commercial from the 2017 Super Bowl? Probably not, even though it was voted among the best commercials that year. You do probably remember another one from that year, where Kylie Jenner solved a protest by giving a police officer a Pepsi....

User Experience is the Key to Delighting Your Customers

User Experience is the Key to Delighting Your Customers

User experience is all about reducing friction for the end-user In case you don’t know what User Experience is, it’s the sum of everything that makes up your customer’s interactions with your business on the internet. Designing successful user experiences means...

Native Advertising — Is it the Real Deal, or Not?

Native Advertising — Is it the Real Deal, or Not?

So, what exactly are the big takeaways on Native Advertising? Needless to say, the digital marketing space is starting to expand and become more capable than ever before. Maybe you started hearing a lot of new marketing jargon such as “programmatic”, “native”, or...

7 Tips to Consider Before Hiring a Google Partner

7 Tips to Consider Before Hiring a Google Partner

Stay on top of the game by knowing what your marketers do Not all marketers are the same and knowing who the right partner for you can be a tough choice to make. Unfortunately, having the wrong one may result in a chain reaction of bad outcomes for your business. This...

Why Quality Assets Are Crucial To Your Brand

Why Quality Assets Are Crucial To Your Brand

A chain is only as strong as its weakest link The same is true when it comes to your brand. This applies to any form of content you put out—from your photography and video content to all of your graphics. Your visual assets are the metaphorical “links” of your...

The Benefits of Motion Graphics

The Benefits of Motion Graphics

Must-have Marketing Magic in Motion So, what are the benefits of motion graphics? Let’s start off with what it is first. Motion graphics are the marriage of graphic design, animation, sound — and is also one of the most powerful marketing tools on the web. They tell a...

Your Logo: The Branding & Identity Process

Your Logo: The Branding & Identity Process

How is brand defined? The scope of branding and identity is enormous. With applications ranging from your logo, to animated motion graphics, or even billboards at baseball stadiums. The root of all of this stems from consistency in...

6 Tips To Boost Page Speed On Your WordPress Website

6 Tips To Boost Page Speed On Your WordPress Website

Page speed is crucial for the web. We all know having a well-designed website is incredibly valuable for a business. That said, it's simply not enough for it to just look good — it needs to run well, too. Nowadays, with high-speed internet connections, people are much...

Website Speed Is Important for Keeping People On Site Longer

Website Speed Is Important for Keeping People On Site Longer

The Need for Website Speed Website speed is everything in today’s digital landscape. We live in a time where we have everything the web has to offer at our fingertips. Not to mention, we have it in abundance. When Mighty Fine was just starting out, this was something...

Brand Identity is All About Consistency in Design

Brand Identity is All About Consistency in Design

Consistency is Key No successful brand thrives without the use of consistency in design. Design consistency is one of the main pillars of recognition for brand identity. From visual design to user experience, consistency as a best practice is no big secret. However,...

Understanding the Value of Good Web Design

Understanding the Value of Good Web Design

You have a few milliseconds to make the right impression. There’s only one chance to make the right first impression. Whether dressing sharp for a job interview or meeting your significant other’s parents for the first time. Getting off on the right foot from the...

Secure Your Website with HTTPS

Secure Your Website with HTTPS

This article has been updated last February 13, 2020. Paving the way for a safer internet. HTTP vs. HTTPS — what’s the difference, and are you secure? While browsing the web, you may have noticed some sites being listed as “Not Secure” recently. This is the result of...

What to Know About Content Marketing in 2023

What to Know About Content Marketing in 2023

In 1996, journalist John Oppedahl coined the term “content marketing,” but the idea of using content as a way to attract and connect with customers has been around for far longer. Prior to the advent of the personal computer, brands would publish newsletters, guides,...

Is Google Discovery a Good Fit for Your Business?

Is Google Discovery a Good Fit for Your Business?

Google Discovery is a tool that allows businesses to create and manage effective ad campaigns. It offers a variety of benefits, including the ability to track results and customize ads. Additionally, you can use Discovery to target specific audiences and geographical...

Using Social Media For Your Business

Using Social Media For Your Business

Whether you like it or not, social media is here to stay. Facebook usage may diminish. Twitter may evolve. A new social media platform may come along. But regardless of changes within the landscape of social media, social media is as big a part of our lives as the...

Should your company conduct a SWOT analysis?

Should your company conduct a SWOT analysis?

(SPOILERS: Yes. Yes, it should). Much has been written in the corporate world about the importance of a SWOT analysis. The term itself seems to have taken on a vaguely intimidating quality due to this onslaught of content.  The problem is, many of these...

Essentials For A Great Google Ads Campaign

Essentials For A Great Google Ads Campaign

SEO is a great way to move up on Google, but there’s one surefire way to get to the top of a desired Google search page. Google Ads allows your business to be placed at the top of the desired search term through paid advertising. Google Ads, previously known as...

Native Advertising — Is it the Real Deal, or Not?

Native Advertising — Is it the Real Deal, or Not?

So, what exactly are the big takeaways on Native Advertising? Needless to say, the digital marketing space is starting to expand and become more capable than ever before. Maybe you started hearing a lot of new marketing jargon such as “programmatic”, “native”, or...

7 Tips to Consider Before Hiring a Google Partner

7 Tips to Consider Before Hiring a Google Partner

Stay on top of the game by knowing what your marketers do Not all marketers are the same and knowing who the right partner for you can be a tough choice to make. Unfortunately, having the wrong one may result in a chain reaction of bad outcomes for your business. This...

Graphic Designers: The Ultimate Brand Heroes

Graphic Designers: The Ultimate Brand Heroes

Like superheroes serving for good, graphic designers exist to support and champion the brands they design for. Graphic design has never been more relevant than it is today. With every digital advertising channel constantly evolving and the space becoming ever more...

6 Keys Steps to Starting The Branding Process

6 Keys Steps to Starting The Branding Process

The branding process is much more than just cranking out a logo and pasting it on everything. That’s why, for many, there’s a lot of confusion about what your brand is and what it means. And there's even more confusion about where to begin your branding journey. ...

Graphic Design for Business: How Powerful Design Impacts Brands

Graphic Design for Business: How Powerful Design Impacts Brands

Graphic Design is everywhere — but what impact does it make on your brand, and how important is it for business? It's no secret that professional graphic design for business is essential to your brand. It’s starting to become the case where a company that does not...

Copywriting 101: How Good Copy Benefits Your Brand

Copywriting 101: How Good Copy Benefits Your Brand

“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” The late Howard Gossage, a Mad Men-era iconoclast renowned in certain corners of the advertising industry as “The Socrates of San Francisco,” once shared this pearl of wisdom over 50 years ago...

Good Design is Invisible: Understanding Design’s Impact

Good Design is Invisible: Understanding Design’s Impact

Thoughtful design is necessary for a business to grow to the next level. “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we...

Why Quality Assets Are Crucial To Your Brand

Why Quality Assets Are Crucial To Your Brand

A chain is only as strong as its weakest link The same is true when it comes to your brand. This applies to any form of content you put out—from your photography and video content to all of your graphics. Your visual assets are the metaphorical “links” of your...

Your Logo: The Branding & Identity Process

Your Logo: The Branding & Identity Process

How is brand defined? The scope of branding and identity is enormous. With applications ranging from your logo, to animated motion graphics, or even billboards at baseball stadiums. The root of all of this stems from consistency in...

Brand Identity is All About Consistency in Design

Brand Identity is All About Consistency in Design

Consistency is Key No successful brand thrives without the use of consistency in design. Design consistency is one of the main pillars of recognition for brand identity. From visual design to user experience, consistency as a best practice is no big secret. However,...

The Website Design Process: 6 Steps To Get It Done Right

The Website Design Process: 6 Steps To Get It Done Right

With the rise of new technologies and tools on the web, it’s easy to oversimplify the website design process. Fortunately, it doesn’t have to be overly complicated, either! We’ve said it before… and we’ll keep saying it ‘til we’re blue in the face! The value your...

Should I Use WordPress For My Business Website?

Should I Use WordPress For My Business Website?

WordPress is an excellent CMS for most types of business. There are many choices for building a website and what content management system or CMS you should use. It can be confusing because there are many options such as Joomla, Drupal, Webflow, and do-it-yourself...

WordPress Websites Demystified: Templates VS Builders

WordPress Websites Demystified: Templates VS Builders

The WordPress Website Process Explained Whether you’re a designer, developer, business owner, or just someone who’s interested in owning a website — you’ve definitely heard about WordPress websites. With good reason, because every one out of three websites in the...

User Experience is the Key to Delighting Your Customers

User Experience is the Key to Delighting Your Customers

User experience is all about reducing friction for the end-user In case you don’t know what User Experience is, it’s the sum of everything that makes up your customer’s interactions with your business on the internet. Designing successful user experiences means...

6 Tips To Boost Page Speed On Your WordPress Website

6 Tips To Boost Page Speed On Your WordPress Website

Page speed is crucial for the web. We all know having a well-designed website is incredibly valuable for a business. That said, it's simply not enough for it to just look good — it needs to run well, too. Nowadays, with high-speed internet connections, people are much...

Website Speed Is Important for Keeping People On Site Longer

Website Speed Is Important for Keeping People On Site Longer

The Need for Website Speed Website speed is everything in today’s digital landscape. We live in a time where we have everything the web has to offer at our fingertips. Not to mention, we have it in abundance. When Mighty Fine was just starting out, this was something...

Understanding the Value of Good Web Design

Understanding the Value of Good Web Design

You have a few milliseconds to make the right impression. There’s only one chance to make the right first impression. Whether dressing sharp for a job interview or meeting your significant other’s parents for the first time. Getting off on the right foot from the...

Secure Your Website with HTTPS

Secure Your Website with HTTPS

This article has been updated last February 13, 2020. Paving the way for a safer internet. HTTP vs. HTTPS — what’s the difference, and are you secure? While browsing the web, you may have noticed some sites being listed as “Not Secure” recently. This is the result of...

10 Step Guide To The Ultimate Motion Graphics Process

10 Step Guide To The Ultimate Motion Graphics Process

The motion graphics process has a lot of moving parts to it.  It takes capable project management and a team of many to get the job done right. But if you’re looking to get a motion graphic produced — it doesn't have to be a headache!  Of course, if you’ve...

The Benefits of Motion Graphics

The Benefits of Motion Graphics

Must-have Marketing Magic in Motion So, what are the benefits of motion graphics? Let’s start off with what it is first. Motion graphics are the marriage of graphic design, animation, sound — and is also one of the most powerful marketing tools on the web. They tell a...

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