Mighty Fine Articles
Check out our news and design insights to stay up-to-date and on top of the game. Learn about all the latest in branding, design, and digital advertising.
Effective Digital Marketing 101: Essentials You Need to Know
Are you trying to get your brand noticed in the digital marketplace so that you can acquire new leads, boost sales, build your customer base, and grow your business? If so, you need a winning digital marketing strategy to increase your online visibility. But...
OUR LATEST INSIGHT:
Effective Digital Marketing 101: Essentials You Need to Know
Are you trying to get your brand noticed in the digital marketplace so that you can acquire new leads, boost sales, build your customer base, and grow your business? If so, you need a winning digital marketing strategy to increase your online visibility. But...
How To Use Hotjar Analytics For Improving Your Website
Have you ever wondered how visitors interact with your website? Don't rely on guesswork. There are tools that will provide you with insight into user behavior when visiting your site. Enter Hotjar — a powerful customer experience software that will allow you to...
Unique Ways to Use Motion Graphics in Your Marketing Strategy
Brands have embraced multimedia in their marketing campaigns, but too many are content with static images and repurposed video content. You can spice things up with Motion Graphics to boost engagement. Your potential customers have noticed this, too, and they’re...
Graphic Designers: The Ultimate Brand Heroes
Like superheroes serving for good, graphic designers exist to support and champion the brands they design for. Graphic design has never been more relevant than it is today. With every digital advertising channel constantly evolving and the space becoming ever more...
What to Know About Content Marketing in 2023
In 1996, journalist John Oppedahl coined the term “content marketing,” but the idea of using content as a way to attract and connect with customers has been around for far longer. Prior to the advent of the personal computer, brands would publish newsletters, guides,...
The Ultimate WordPress Plugins Guide: How They Work & Which To Use
WordPress plugins are one the biggest reasons why the WordPress platform is so popular… and why it’s so powerful. It’s no secret that we’re huge fans of WordPress, after all, it’s our platform of choice. But there’s a good reason why, as WordPress powers...
How to Effectively Launch a Rebrand Without Upsetting Your Audience
Fully rebranding is a significant decision for any company. It isn’t something that can be taken lightly, and it's certainly not something you should do on a whim. There are multiple factors to consider before initiating a rebrand and even more to consider once you've...
Cross-Channel Marketing: What Is It, and How Can It Benefit Your Business?
Marketing campaigns are complex endeavors that require careful planning and execution. In today's digital world, businesses must consider all facets of the multitude of channels available. This process can be daunting, but a cross-channel marketing strategy can help...
Is Google Discovery a Good Fit for Your Business?
Google Discovery is a tool that allows businesses to create and manage effective ad campaigns. It offers a variety of benefits, including the ability to track results and customize ads. Additionally, you can use Discovery to target specific audiences and geographical...
8 Content Writing Tips for SEO to Help You Rank You Higher in 2023
Content Without SEO Is Lost Writing content is meaningless. That is—if you can’t get anyone to read it. You'll rank better organically on your page if you follow these 8 content writing tips for SEO. Did you know that 91% of all the content on the internet gets no...
7 Steps to Accomplish a Digital Marketing Funnel Strategy That Drives Business
Digital Marketing funnels are like plumbing. You need them to survive and grow a business. A digital marketing funnel strategy should be designed around your goals. You might want immediate sales or brand exposure to nurture long-term awareness. We discuss some...
A/B Testing 101: How to Efficiently Boost Your Website’s Conversion Rate
Rome wasn’t built in a day. Your website shouldn’t be, either. When building websites or landing pages, seasoned web agencies will use experience, research, and overall best practices to ensure they are launched as optimally as possible. This shouldn’t be the end of...
The Website Design Process: 6 Steps To Get It Done Right
With the rise of new technologies and tools on the web, it’s easy to oversimplify the website design process. Fortunately, it doesn’t have to be overly complicated, either! We’ve said it before… and we’ll keep saying it ‘til we’re blue in the face! The value your...
Should I Use WordPress For My Business Website?
WordPress is an excellent CMS for most types of business. There are many choices for building a website and what content management system or CMS you should use. It can be confusing because there are many options such as Joomla, Drupal, Webflow, and do-it-yourself...
3 Reasons Why Video In Landing Pages Drives Better Conversion
Video in landing pages boosts engagement and heightens customer experience. The world has become a more visually sophisticated environment as we are all connected and are served up thousands of images a day. People want the best experience possible while surfing the...
Using Social Media For Your Business
Whether you like it or not, social media is here to stay. Facebook usage may diminish. Twitter may evolve. A new social media platform may come along. But regardless of changes within the landscape of social media, social media is as big a part of our lives as the...
3 Reasons Using Google Ads Is an Excellent Investment for Your Business
As we all know, one of the challenges of running a business is determining the best way to tell people about your products and services. You may have the most professionally designed site on the web. And it may provide for excellent sales conversions and/or purchases....
Should your company conduct a SWOT analysis?
(SPOILERS: Yes. Yes, it should). Much has been written in the corporate world about the importance of a SWOT analysis. The term itself seems to have taken on a vaguely intimidating quality due to this onslaught of content. The problem is, many of these...
6 Keys Steps to Starting The Branding Process
The branding process is much more than just cranking out a logo and pasting it on everything. That’s why, for many, there’s a lot of confusion about what your brand is and what it means. And there's even more confusion about where to begin your branding journey. ...
Graphic Design for Business: How Powerful Design Impacts Brands
Graphic Design is everywhere — but what impact does it make on your brand, and how important is it for business? It's no secret that professional graphic design for business is essential to your brand. It’s starting to become the case where a company that does not...
Copywriting 101: How Good Copy Benefits Your Brand
“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” The late Howard Gossage, a Mad Men-era iconoclast renowned in certain corners of the advertising industry as “The Socrates of San Francisco,” once shared this pearl of wisdom over 50 years ago...
Essentials For A Great Google Ads Campaign
SEO is a great way to move up on Google, but there’s one surefire way to get to the top of a desired Google search page. Google Ads allows your business to be placed at the top of the desired search term through paid advertising. Google Ads, previously known as...
Landing Pages 101: What You Need To Know To Increase Conversion Rates
For newcomers to digital marketing, Landing Pages can be confusing. Especially if you’re just starting to learn about digital advertising. You might have a few questions, like “What does a landing page do?”, “Why do I need one?” or “How do they differ from a regular...
10 Step Guide To The Ultimate Motion Graphics Process
The motion graphics process has a lot of moving parts to it. It takes capable project management and a team of many to get the job done right. But if you’re looking to get a motion graphic produced — it doesn't have to be a headache! Of course, if you’ve...
6 Reasons To Build A New Website Instead of Redesigning Your Current Site
Have you asked yourself this — should I redesign my existing website or rebuild my website from scratch? Whether you’re a new business looking to get your first website built, or an established brand looking for a website redesign, building out a new website is an...
Good Web Design Will Increase Business Sales Through Conversions
Design has a direct impact on sales You’ve heard it before — first impressions are crucial when customers visit your site for the first time. You wouldn’t be impressed by walking into a store that looks run-down, right? Presentation matters, no matter whether it’s in...
A Creative Agency Will Get You Noticed and the Benefits Don’t Stop There
First, what is a creative agency? We like to think of a creative agency as a Swiss army knife for all of your branding, advertising, and marketing needs. Some firms have specialties. But essentially, most professional creative agencies provide the core...
Good Design is Invisible: Understanding Design’s Impact
Thoughtful design is necessary for a business to grow to the next level. “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we...
WordPress Websites Demystified: Templates VS Builders
The WordPress Website Process Explained Whether you’re a designer, developer, business owner, or just someone who’s interested in owning a website — you’ve definitely heard about WordPress websites. With good reason, because every one out of three websites in the...
Why Our Customers Think We’re “Mighty Fine”
Do you remember the Budweiser commercial from the 2017 Super Bowl? Probably not, even though it was voted among the best commercials that year. You do probably remember another one from that year, where Kylie Jenner solved a protest by giving a police officer a Pepsi....
User Experience is the Key to Delighting Your Customers
User experience is all about reducing friction for the end-user In case you don’t know what User Experience is, it’s the sum of everything that makes up your customer’s interactions with your business on the internet. Designing successful user experiences means...
Internal Linking Is Crucial for SEO and User Experience
It’s no secret — internal linking brings SEO value and better user experience. You may have heard that internal linking will boost your SEO and get you a better ranking on Google. But how? Let’s start at the top. You might already know, but a refresher never hurts. An...
Design Systems are Necessary for Your Website to Grow Efficiently
Design systems ensure that your website remains future-proof You might have heard about design systems before, said another way. Pattern libraries, modular design, component design, atomic design, design language, user interface libraries… the list of nuanced terms...
Native Advertising — Is it the Real Deal, or Not?
So, what exactly are the big takeaways on Native Advertising? Needless to say, the digital marketing space is starting to expand and become more capable than ever before. Maybe you started hearing a lot of new marketing jargon such as “programmatic”, “native”, or...
7 Tips to Consider Before Hiring a Google Partner
Stay on top of the game by knowing what your marketers do Not all marketers are the same and knowing who the right partner for you can be a tough choice to make. Unfortunately, having the wrong one may result in a chain reaction of bad outcomes for your business. This...
Why Quality Assets Are Crucial To Your Brand
A chain is only as strong as its weakest link The same is true when it comes to your brand. This applies to any form of content you put out—from your photography and video content to all of your graphics. Your visual assets are the metaphorical “links” of your...
The Benefits of Motion Graphics
Must-have Marketing Magic in Motion So, what are the benefits of motion graphics? Let’s start off with what it is first. Motion graphics are the marriage of graphic design, animation, sound — and is also one of the most powerful marketing tools on the web. They tell a...
Your Logo: The Branding & Identity Process
How is brand defined? The scope of branding and identity is enormous. With applications ranging from your logo, to animated motion graphics, or even billboards at baseball stadiums. The root of all of this stems from consistency in...
6 Tips To Boost Page Speed On Your WordPress Website
Page speed is crucial for the web. We all know having a well-designed website is incredibly valuable for a business. That said, it's simply not enough for it to just look good — it needs to run well, too. Nowadays, with high-speed internet connections, people are much...
Website Speed Is Important for Keeping People On Site Longer
The Need for Website Speed Website speed is everything in today’s digital landscape. We live in a time where we have everything the web has to offer at our fingertips. Not to mention, we have it in abundance. When Mighty Fine was just starting out, this was something...
Brand Identity is All About Consistency in Design
Consistency is Key No successful brand thrives without the use of consistency in design. Design consistency is one of the main pillars of recognition for brand identity. From visual design to user experience, consistency as a best practice is no big secret. However,...
Understanding the Value of Good Web Design
You have a few milliseconds to make the right impression. There’s only one chance to make the right first impression. Whether dressing sharp for a job interview or meeting your significant other’s parents for the first time. Getting off on the right foot from the...
Secure Your Website with HTTPS
This article has been updated last February 13, 2020. Paving the way for a safer internet. HTTP vs. HTTPS — what’s the difference, and are you secure? While browsing the web, you may have noticed some sites being listed as “Not Secure” recently. This is the result of...
Effective Digital Marketing 101: Essentials You Need to Know
Are you trying to get your brand noticed in the digital marketplace so that you can acquire new leads, boost sales, build your customer base, and grow your business? If so, you need a winning digital marketing strategy to increase your online visibility. But...
How To Use Hotjar Analytics For Improving Your Website
Have you ever wondered how visitors interact with your website? Don't rely on guesswork. There are tools that will provide you with insight into user behavior when visiting your site. Enter Hotjar — a powerful customer experience software that will allow you to...
What to Know About Content Marketing in 2023
In 1996, journalist John Oppedahl coined the term “content marketing,” but the idea of using content as a way to attract and connect with customers has been around for far longer. Prior to the advent of the personal computer, brands would publish newsletters, guides,...
Cross-Channel Marketing: What Is It, and How Can It Benefit Your Business?
Marketing campaigns are complex endeavors that require careful planning and execution. In today's digital world, businesses must consider all facets of the multitude of channels available. This process can be daunting, but a cross-channel marketing strategy can help...
Is Google Discovery a Good Fit for Your Business?
Google Discovery is a tool that allows businesses to create and manage effective ad campaigns. It offers a variety of benefits, including the ability to track results and customize ads. Additionally, you can use Discovery to target specific audiences and geographical...
8 Content Writing Tips for SEO to Help You Rank You Higher in 2023
Content Without SEO Is Lost Writing content is meaningless. That is—if you can’t get anyone to read it. You'll rank better organically on your page if you follow these 8 content writing tips for SEO. Did you know that 91% of all the content on the internet gets no...
7 Steps to Accomplish a Digital Marketing Funnel Strategy That Drives Business
Digital Marketing funnels are like plumbing. You need them to survive and grow a business. A digital marketing funnel strategy should be designed around your goals. You might want immediate sales or brand exposure to nurture long-term awareness. We discuss some...
3 Reasons Why Video In Landing Pages Drives Better Conversion
Video in landing pages boosts engagement and heightens customer experience. The world has become a more visually sophisticated environment as we are all connected and are served up thousands of images a day. People want the best experience possible while surfing the...
Using Social Media For Your Business
Whether you like it or not, social media is here to stay. Facebook usage may diminish. Twitter may evolve. A new social media platform may come along. But regardless of changes within the landscape of social media, social media is as big a part of our lives as the...
3 Reasons Using Google Ads Is an Excellent Investment for Your Business
As we all know, one of the challenges of running a business is determining the best way to tell people about your products and services. You may have the most professionally designed site on the web. And it may provide for excellent sales conversions and/or purchases....
Should your company conduct a SWOT analysis?
(SPOILERS: Yes. Yes, it should). Much has been written in the corporate world about the importance of a SWOT analysis. The term itself seems to have taken on a vaguely intimidating quality due to this onslaught of content. The problem is, many of these...
Essentials For A Great Google Ads Campaign
SEO is a great way to move up on Google, but there’s one surefire way to get to the top of a desired Google search page. Google Ads allows your business to be placed at the top of the desired search term through paid advertising. Google Ads, previously known as...
Landing Pages 101: What You Need To Know To Increase Conversion Rates
For newcomers to digital marketing, Landing Pages can be confusing. Especially if you’re just starting to learn about digital advertising. You might have a few questions, like “What does a landing page do?”, “Why do I need one?” or “How do they differ from a regular...
Internal Linking Is Crucial for SEO and User Experience
It’s no secret — internal linking brings SEO value and better user experience. You may have heard that internal linking will boost your SEO and get you a better ranking on Google. But how? Let’s start at the top. You might already know, but a refresher never hurts. An...
Native Advertising — Is it the Real Deal, or Not?
So, what exactly are the big takeaways on Native Advertising? Needless to say, the digital marketing space is starting to expand and become more capable than ever before. Maybe you started hearing a lot of new marketing jargon such as “programmatic”, “native”, or...
7 Tips to Consider Before Hiring a Google Partner
Stay on top of the game by knowing what your marketers do Not all marketers are the same and knowing who the right partner for you can be a tough choice to make. Unfortunately, having the wrong one may result in a chain reaction of bad outcomes for your business. This...
Graphic Designers: The Ultimate Brand Heroes
Like superheroes serving for good, graphic designers exist to support and champion the brands they design for. Graphic design has never been more relevant than it is today. With every digital advertising channel constantly evolving and the space becoming ever more...
How to Effectively Launch a Rebrand Without Upsetting Your Audience
Fully rebranding is a significant decision for any company. It isn’t something that can be taken lightly, and it's certainly not something you should do on a whim. There are multiple factors to consider before initiating a rebrand and even more to consider once you've...
6 Keys Steps to Starting The Branding Process
The branding process is much more than just cranking out a logo and pasting it on everything. That’s why, for many, there’s a lot of confusion about what your brand is and what it means. And there's even more confusion about where to begin your branding journey. ...
Graphic Design for Business: How Powerful Design Impacts Brands
Graphic Design is everywhere — but what impact does it make on your brand, and how important is it for business? It's no secret that professional graphic design for business is essential to your brand. It’s starting to become the case where a company that does not...
Copywriting 101: How Good Copy Benefits Your Brand
“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” The late Howard Gossage, a Mad Men-era iconoclast renowned in certain corners of the advertising industry as “The Socrates of San Francisco,” once shared this pearl of wisdom over 50 years ago...
A Creative Agency Will Get You Noticed and the Benefits Don’t Stop There
First, what is a creative agency? We like to think of a creative agency as a Swiss army knife for all of your branding, advertising, and marketing needs. Some firms have specialties. But essentially, most professional creative agencies provide the core...
Good Design is Invisible: Understanding Design’s Impact
Thoughtful design is necessary for a business to grow to the next level. “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we...
Why Quality Assets Are Crucial To Your Brand
A chain is only as strong as its weakest link The same is true when it comes to your brand. This applies to any form of content you put out—from your photography and video content to all of your graphics. Your visual assets are the metaphorical “links” of your...
Your Logo: The Branding & Identity Process
How is brand defined? The scope of branding and identity is enormous. With applications ranging from your logo, to animated motion graphics, or even billboards at baseball stadiums. The root of all of this stems from consistency in...
Brand Identity is All About Consistency in Design
Consistency is Key No successful brand thrives without the use of consistency in design. Design consistency is one of the main pillars of recognition for brand identity. From visual design to user experience, consistency as a best practice is no big secret. However,...
How To Use Hotjar Analytics For Improving Your Website
Have you ever wondered how visitors interact with your website? Don't rely on guesswork. There are tools that will provide you with insight into user behavior when visiting your site. Enter Hotjar — a powerful customer experience software that will allow you to...
The Ultimate WordPress Plugins Guide: How They Work & Which To Use
WordPress plugins are one the biggest reasons why the WordPress platform is so popular… and why it’s so powerful. It’s no secret that we’re huge fans of WordPress, after all, it’s our platform of choice. But there’s a good reason why, as WordPress powers...
A/B Testing 101: How to Efficiently Boost Your Website’s Conversion Rate
Rome wasn’t built in a day. Your website shouldn’t be, either. When building websites or landing pages, seasoned web agencies will use experience, research, and overall best practices to ensure they are launched as optimally as possible. This shouldn’t be the end of...
The Website Design Process: 6 Steps To Get It Done Right
With the rise of new technologies and tools on the web, it’s easy to oversimplify the website design process. Fortunately, it doesn’t have to be overly complicated, either! We’ve said it before… and we’ll keep saying it ‘til we’re blue in the face! The value your...
Should I Use WordPress For My Business Website?
WordPress is an excellent CMS for most types of business. There are many choices for building a website and what content management system or CMS you should use. It can be confusing because there are many options such as Joomla, Drupal, Webflow, and do-it-yourself...
3 Reasons Why Video In Landing Pages Drives Better Conversion
Video in landing pages boosts engagement and heightens customer experience. The world has become a more visually sophisticated environment as we are all connected and are served up thousands of images a day. People want the best experience possible while surfing the...
Landing Pages 101: What You Need To Know To Increase Conversion Rates
For newcomers to digital marketing, Landing Pages can be confusing. Especially if you’re just starting to learn about digital advertising. You might have a few questions, like “What does a landing page do?”, “Why do I need one?” or “How do they differ from a regular...
6 Reasons To Build A New Website Instead of Redesigning Your Current Site
Have you asked yourself this — should I redesign my existing website or rebuild my website from scratch? Whether you’re a new business looking to get your first website built, or an established brand looking for a website redesign, building out a new website is an...
Good Web Design Will Increase Business Sales Through Conversions
Design has a direct impact on sales You’ve heard it before — first impressions are crucial when customers visit your site for the first time. You wouldn’t be impressed by walking into a store that looks run-down, right? Presentation matters, no matter whether it’s in...
WordPress Websites Demystified: Templates VS Builders
The WordPress Website Process Explained Whether you’re a designer, developer, business owner, or just someone who’s interested in owning a website — you’ve definitely heard about WordPress websites. With good reason, because every one out of three websites in the...
User Experience is the Key to Delighting Your Customers
User experience is all about reducing friction for the end-user In case you don’t know what User Experience is, it’s the sum of everything that makes up your customer’s interactions with your business on the internet. Designing successful user experiences means...
Internal Linking Is Crucial for SEO and User Experience
It’s no secret — internal linking brings SEO value and better user experience. You may have heard that internal linking will boost your SEO and get you a better ranking on Google. But how? Let’s start at the top. You might already know, but a refresher never hurts. An...
Design Systems are Necessary for Your Website to Grow Efficiently
Design systems ensure that your website remains future-proof You might have heard about design systems before, said another way. Pattern libraries, modular design, component design, atomic design, design language, user interface libraries… the list of nuanced terms...
6 Tips To Boost Page Speed On Your WordPress Website
Page speed is crucial for the web. We all know having a well-designed website is incredibly valuable for a business. That said, it's simply not enough for it to just look good — it needs to run well, too. Nowadays, with high-speed internet connections, people are much...
Website Speed Is Important for Keeping People On Site Longer
The Need for Website Speed Website speed is everything in today’s digital landscape. We live in a time where we have everything the web has to offer at our fingertips. Not to mention, we have it in abundance. When Mighty Fine was just starting out, this was something...
Understanding the Value of Good Web Design
You have a few milliseconds to make the right impression. There’s only one chance to make the right first impression. Whether dressing sharp for a job interview or meeting your significant other’s parents for the first time. Getting off on the right foot from the...
Secure Your Website with HTTPS
This article has been updated last February 13, 2020. Paving the way for a safer internet. HTTP vs. HTTPS — what’s the difference, and are you secure? While browsing the web, you may have noticed some sites being listed as “Not Secure” recently. This is the result of...
Unique Ways to Use Motion Graphics in Your Marketing Strategy
Brands have embraced multimedia in their marketing campaigns, but too many are content with static images and repurposed video content. You can spice things up with Motion Graphics to boost engagement. Your potential customers have noticed this, too, and they’re...
10 Step Guide To The Ultimate Motion Graphics Process
The motion graphics process has a lot of moving parts to it. It takes capable project management and a team of many to get the job done right. But if you’re looking to get a motion graphic produced — it doesn't have to be a headache! Of course, if you’ve...
The Benefits of Motion Graphics
Must-have Marketing Magic in Motion So, what are the benefits of motion graphics? Let’s start off with what it is first. Motion graphics are the marriage of graphic design, animation, sound — and is also one of the most powerful marketing tools on the web. They tell a...
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