Like superheroes serving for good, graphic designers exist to support and champion the brands they design for. Graphic design has never been more relevant than it is today. With every digital advertising channel constantly evolving and the space becoming ever more...
Fully rebranding is a significant decision for any company. It isn’t something that can be taken lightly, and it's certainly not something you should do on a whim. There are multiple factors to consider before initiating a rebrand and even more to consider once you've...
The branding process is much more than just cranking out a logo and pasting it on everything. That’s why, for many, there’s a lot of confusion about what your brand is and what it means. And there's even more confusion about where to begin your branding journey. ...
Graphic Design is everywhere — but what impact does it make on your brand, and how important is it for business? It's no secret that professional graphic design for business is essential to your brand. It’s starting to become the case where a company that does not...
“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” The late Howard Gossage, a Mad Men-era iconoclast renowned in certain corners of the advertising industry as “The Socrates of San Francisco,” once shared this pearl of wisdom over 50 years ago...
First, what is a creative agency? We like to think of a creative agency as a Swiss army knife for all of your branding, advertising, and marketing needs. Some firms have specialties. But essentially, most professional creative agencies provide the core...
Thoughtful design is necessary for a business to grow to the next level. “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we...
A chain is only as strong as its weakest link The same is true when it comes to your brand. This applies to any form of content you put out—from your photography and video content to all of your graphics. Your visual assets are the metaphorical “links” of your...
How is brand defined? The scope of branding and identity is enormous. With applications ranging from your logo, to animated motion graphics, or even billboards at baseball stadiums. The root of all of this stems from consistency in...
Consistency is Key No successful brand thrives without the use of consistency in design. Design consistency is one of the main pillars of recognition for brand identity. From visual design to user experience, consistency as a best practice is no big secret. However,...