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Digital Advertising

What to Know About Content Marketing in 2023

What to Know About Content Marketing in 2023

In 1996, journalist John Oppedahl coined the term “content marketing,” but the idea of using content as a way to attract and connect with customers has been around for far longer. Prior to the advent of the personal computer, brands would publish newsletters, guides,...

Is Google Discovery a Good Fit for Your Business?

Is Google Discovery a Good Fit for Your Business?

Google Discovery is a tool that allows businesses to create and manage effective ad campaigns. It offers a variety of benefits, including the ability to track results and customize ads. Additionally, you can use Discovery to target specific audiences and geographical...

Using Social Media For Your Business

Using Social Media For Your Business

Whether you like it or not, social media is here to stay. Facebook usage may diminish. Twitter may evolve. A new social media platform may come along. But regardless of changes within the landscape of social media, social media is as big a part of our lives as the...

Should your company conduct a SWOT analysis?

Should your company conduct a SWOT analysis?

(SPOILERS: Yes. Yes, it should). Much has been written in the corporate world about the importance of a SWOT analysis. The term itself seems to have taken on a vaguely intimidating quality due to this onslaught of content.  The problem is, many of these...

Essentials For A Great Google Ads Campaign

Essentials For A Great Google Ads Campaign

SEO is a great way to move up on Google, but there’s one surefire way to get to the top of a desired Google search page. Google Ads allows your business to be placed at the top of the desired search term through paid advertising. Google Ads, previously known as...

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