Have you ever wondered how visitors interact with your website? Don't rely on guesswork. There are tools that will provide you with insight into user behavior when visiting your site. Enter Hotjar — a powerful customer experience software that will allow you to...
Web Design
The Ultimate WordPress Plugins Guide: How They Work & Which To Use
WordPress plugins are one the biggest reasons why the WordPress platform is so popular… and why it’s so powerful. It’s no secret that we’re huge fans of WordPress, after all, it’s our platform of choice. But there’s a good reason why, as WordPress powers...
A/B Testing 101: How to Efficiently Boost Your Website’s Conversion Rate
Rome wasn’t built in a day. Your website shouldn’t be, either. When building websites or landing pages, seasoned web agencies will use experience, research, and overall best practices to ensure they are launched as optimally as possible. This shouldn’t be the end of...
The Website Design Process: 6 Steps To Get It Done Right
With the rise of new technologies and tools on the web, it’s easy to oversimplify the website design process. Fortunately, it doesn’t have to be overly complicated, either! We’ve said it before… and we’ll keep saying it ‘til we’re blue in the face! The value your...
Should I Use WordPress For My Business Website?
WordPress is an excellent CMS for most types of business. There are many choices for building a website and what content management system or CMS you should use. It can be confusing because there are many options such as Joomla, Drupal, Webflow, and do-it-yourself...
3 Reasons Why Video In Landing Pages Drives Better Conversion
Video in landing pages boosts engagement and heightens customer experience. The world has become a more visually sophisticated environment as we are all connected and are served up thousands of images a day. People want the best experience possible while surfing the...
Landing Pages 101: What You Need To Know To Increase Conversion Rates
For newcomers to digital marketing, Landing Pages can be confusing. Especially if you’re just starting to learn about digital advertising. You might have a few questions, like “What does a landing page do?”, “Why do I need one?” or “How do they differ from a regular...
6 Reasons To Build A New Website Instead of Redesigning Your Current Site
Have you asked yourself this — should I redesign my existing website or rebuild my website from scratch? Whether you’re a new business looking to get your first website built, or an established brand looking for a website redesign, building out a new website is an...
Good Web Design Will Increase Business Sales Through Conversions
Design has a direct impact on sales You’ve heard it before — first impressions are crucial when customers visit your site for the first time. You wouldn’t be impressed by walking into a store that looks run-down, right? Presentation matters, no matter whether it’s in...
WordPress Websites Demystified: Templates VS Builders
The WordPress Website Process Explained Whether you’re a designer, developer, business owner, or just someone who’s interested in owning a website — you’ve definitely heard about WordPress websites. With good reason, because every one out of three websites in the...
User Experience is the Key to Delighting Your Customers
User experience is all about reducing friction for the end-user In case you don’t know what User Experience is, it’s the sum of everything that makes up your customer’s interactions with your business on the internet. Designing successful user experiences means...
Internal Linking Is Crucial for SEO and User Experience
It’s no secret — internal linking brings SEO value and better user experience. You may have heard that internal linking will boost your SEO and get you a better ranking on Google. But how? Let’s start at the top. You might already know, but a refresher never hurts. An...