Understanding the Value of Good Web Design
August 14th, 2018 / News
You have a few milliseconds to make the right impression.
There’s only one chance to make the right first impression. Whether dressing sharp for a job interview or meeting your significant other’s parents, getting off on the right foot from the get-go is crucial.
Your website is your calling card on the internet. It’s likely the first thing new customers encounter. Which means, it’s also a great opportunity to make a great first and lasting impression. If your website’s design falls short, you might lose that potential customer to another business that’s got ‘all the right’ stuff. The product or service you’re offering could be the Next Big Thing, but if your website looks like it’s stuck in the 90’s, people will think you are too. And that’s like, totally not tubular.
Not convinced? Well, you’re still here so we must be doing something right. Look at it this way, which of the two dentistry sites below are you more likely to trust taking care of your teeth with the most up-to-date technology?
We’re going to take a wild guess, and say the website on the right is the right choice.
Now it’s time to roll the dice — and we’re going to bet that you would go with the latter option.
Ever judge a website by its cover? (Hint: Don’t feel bad. Everyone does.)
Good design is king when it comes to making the best possible first impression on the web. Web design accounts for an overwhelming 94% of how first impressions are formed over on the web. Unless your business is incredibly niche, the chances are that your customer will be shopping around a few different websites. That is to say, it’s all the more important to make sure your website’s design is up to par, and ahead of the curve when compared to similar businesses in your field.
Design can have a tremendous effect on how a potential customer perceives your business and it can set their expectations. Your expectations are set when you first walk into a Ritz Carlton or other luxury hotel of the same caliber. You are expecting an excellent experience. The same holds true when someone walks through your virtual front door.
Website credibility is based on design.
Simply put, good web design enhances your business’ credibility over others. And we aren’t saying that just because we’re designers ourselves. This is a form of judgment that holds true for a grand majority of people using the internet. A Stanford study shows that 75% of consumers admit to making judgments on a company’s credibility based on the company’s web design. It’s the difference between showing up to a client meeting in smart-fitting business attire, or showing up in shabby leisure wear — it’s obvious which a client would expect out of you.
The fix is in the design.
Fortunately, the solution is pretty straightforward. Shockingly enough, it’s just having a well-designed website. Improving your website’s design is the single most effective (and only) method of preventing users leaving your site based on a snap judgment. The following are pillars of all successful web design.
Consistency, thoughtful design thinking, and professionally produced assets are the most effective tools for making sure your web design is up-to-par.
“Consistency is key,” is a cliche for a reason. It’s true. Not only for web
Excellent web design is more than just pleasing to the eye. It’s also intuitive, and easy to get around. Remember, web design accounts for 94% of first impressions. Consumer turnoffs include weak introductory content, small type, long and tedious text, poor spacing, no continuity and a site that has no soul – think PowerPoint. You can avoid these mishaps by thinking critically about your online strategy and allocating the resources to have a professionally designed website.
Your website is only as strong as its weakest link. It can have an amazing photograph in the header, but if amateur iPhone pictures populate the rest of the site, then, unfortunately, that’s the impression visitors will leave with.
These are a few ideas on website design, and we hope you can put them to good use and make a good first impression. Speaking of first impressions, we’d love to hear from you.
WHAT ARE YOUR THOUGHTS?
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