Motion graphics allow Nextech’s complex products to be explained simply.
Nextech has been one of our best clients. It’s been a pleasure collaborating with their creative team and producing motion graphics that appeal to their customers.
Our objective from the start has been creating motion graphics that effectively communicate their brand message. While helping illustrate the value of their products and services. The knowledge base for their suite of products is dense. We were tasked with producing short videos that describe all their EMR and PM solutions along with their value propositions. The explainer videos live on most of the service pages within the Nextech website. The homepage hosts an overall brand message animation to kick things off.
The value we brought to the table was being able to distill all of the information and serve it to their customers with easy-to-understand motion graphics. The key is to keep the messaging short and making sure they understand it with one interaction. So anyone from 8 to 80 will understand the message the first time. We’ve been doing this since 2001 we are adept in producing design concepts that most people can connect with. These videos create a gateway for people to take action! The possibilities are endless with motion graphics, and the creative direction is only limited by one’s imagination. Below is our latest motion design, as we begin to update some of the older content.
Nextech’s Yearly EDGE Conferences
We also produce their annual Edge Conference animation every year. These videos play on three large screens and is used to prepare the audience for what to expect from the conference, and get them excited about the brand. They also act as an opener for the CEO. Our creative team produces animations that will make an emotional connection with our client’s audience. Below, you can check out the videos that we created for Edge for the past three years. You’ll notice that there’s a difference in art direction for each video. Thanks for viewing.