Motion graphics allow Nextech’s complex products to be explained simply.
Nextech has been one of our best clients and it’s been a pleasure collaborating with their creative team.
Our objective from the start has been creating motion graphics that effectively and clearly communicate their brand message and help illustrate the value of their products. The knowledge base for their suite of products is dense. We were tasked with producing short videos that describe all their EMR and PM solutions and their value propositions. The explainer videos live on most of the service pages within the Nextech website. With an overall brand essence video on their home page.
The value we brought to the table was being able to distill all the information and serve it to their customers in an easy to understand motion graphics. The key is to keep the messaging short and making sure they understand it with one interaction. We also made the videos accessible to a broad audience as we picked design concepts that anyone can connect with. These videos create a gateway for people to take action. The possibilities are endless with motion graphics and the creative direction is only limited by one’s imagination. The first example is our latest motion design as we begin to update some of the older content.
Nextech’s Yearly EDGE Conferences
We also produce their annual Edge Conference animation ever year. These videos play on three large screens and is used to prepare the audience for what to expect from the conference and get them excited about the brand. These videos also act as an opener for the CEO. Here you will see two styles that we created for Edge.
Here are a few screenshots of multiple videos they use throughout their website which explain their products and the ROI for using them.