Setting sail from the past, and into the present.
Mighty Fine’s objective was to guide the TBHC to becoming the brand it deserves, and to establish consistency and brand recognition. Our approach needed to be comprehensive—our design considerations ranged from visitor demographics to distinguishing their unique position from local competitors, and everything in between.
The challenge was to clarify and unite the History Center’s brand, without alienating what their existing visitors have grown familiar with. The outcome was a fresh, reinvented modern look to better represent their contemporary exhibit spaces and values.
An explainer animation and exploration video announcing the Tampa Bay History Center’s new gallery space, Treasure Seekers.
Samples of photography that we took for the Tampa Bay History Center.